August 8, 2022

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Two-in-three online shoppers here have reduced their purchasing from UK websites because of Brexit, according...

Two-in-three online shoppers here have reduced their purchasing from UK websites because of Brexit, according to a survey commissioned by KPMG.
n addition, over one-third (35pc) of consumers have faced additional charges as a result of buying from UK retailers following the country’s withdrawal from the EU.
Another more than one-third (38pc) have not purchased from a UK retailer at all post-Brexit, according to the survey.
“Brexit could be a source of competitive advantage for Irish retailers, with a significant percentage of respondents saying they are buying less from UK websites,” Niall Savage, partner and Retail and Manufacturing lead at KPMG Ireland, said.
“This could be an opportunity for domestic retailers to increase market share.”
Despite it being the second Christmas period since the onset of Covid-19, more than one-in-four (28pc) Irish shoppers have spent more money this holiday season online compared to last year.
Just over half of consumers surveyed said they are shopping online more than before the pandemic.
Grocery shopping remains the purchasing activity with the fewest online shoppers, with 88pc of consumers still preferring to buy more of their produce in-store, according to the survey.
However, clothes and fashion have seen a significant increase in recent years, with 30pc of respondents preferring to buy online more often and 29pc buying both online and in physical stores.
Almost two-in-five people said they were shopping more in-store for clothing.
Gifts, including Christmas gifts, are almost as likely to be purchased online as in stores, with 29pc purchasing online, 31pc shopping in physical stores and 37pc preferring to shop for gifts equally online and in-store.
When it comes to factors driving the choice of retailer, price and convenience remain the two key reasons, with eight-in-10 consumers rating “getting the best price” as their first or second preference.
Buying Irish goods ranked relatively low for customers, with over two-thirds (69pc) rating it as their third or fourth preference, and a similar number (68pc) rating “supporting local retailers” as their third or fourth choice out of four choices in total.
The study of just over 1,000 people was conducted by Red C Research.

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