August 14, 2022

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A memory expert has revealed why Britons will be longing for a holidays in the...

A memory expert has revealed why Britons will be longing for a holidays in the UK this summer as many are set to recreate trips associated with their childhood following the uncertainty of the Covid-19 pandemic.  
Those looking to going on holiday in the UK this year are likely to be taking road trips down memory lane to recreate the journeys they went on as children, new research has revealed.
Campsites and holiday lets across Britain saw a surge in bookings over the last two years, with restrictions n international travel due to the pandemic. 
But as borders open up, there are still many who will be looking to stay in the UK, as they crave the comfort of UK travel, an expert claims.  
Speaking to FEMAIL, Hilda Burke, memory expert and clinical psychotherapist, said: ‘With most of us unable to travel abroad due to the pandemic, many of us are revisiting places we holidayed at as children. 
‘Visiting these childhood haunts can be very cathartic, helping us to re-connect to the feelings and love we hold for the old friends and family members we associate with them.’ 
Holidays are the latest stand in the so-called nostalgia which has swept UK since the first lockdown in 2020 – with many recreating 1970s food, school dinner cake and 90s and noughties fashion while seeking feelings of comfort in uncertain times.

Campsites and holiday lets across Britain saw a surge in bookings over the last two years, with restrictions n international travel due to the pandemic (stock image)

‘Something about this pandemic, lockdown, the sense of uncertainty, what’s coming, what’s coming next has caused a surge in nostalgia,’ Hilda told FEMAIL.
‘I think there’s a kind of natural tendency to crave comfort and safety in times of uncertainty. 
‘And so revisiting old childhood haunts going on road trips that you may have taken on family holidays as a kid.
‘It’s like it’s a bit like rewatching an old movie or series that that you like and that you know.
‘Maybe there’s nothing new there, but that sort of sense of predictability, that is come comforting in times of great uncertainty, people crave comfort when there’s a lack of really being able to sort of predict what the future is going to be like.
‘There’s a real sort of basic drive in times of uncertainty and road trips are comforting’.
In a national survey conducted by Zipcar UK, the nation’s largest car-sharing club, two thirds of Brits revealed they wish to relive a happy road trip with someone from their childhood. 
Hilda also revealed how reliving positive memories has been proven to boost mental health and even combat stress and depression.  
‘Travelling by car, rather than plane, produces even stronger memories, giving us time to reflect on these memories as we take in all the sights and smells of the road trip,’ she explained.
‘The thing about road trips, it is about the journey, not the destination.
‘It’s very different than flying, for instance, where we gradually get somewhere.

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91% of Brits have good memories of road trips 

Despite the nation’s desire to holiday abroad, the vast majority of Brits (91 per cent) with good memories of road trips said these memories took place in the UK, with only 22 per cent saying they had good memories of car journeys abroad.
Of those yearning to turn back the clock, two thirds (64 per cent) had their fondest memories on road trips to the seaside, while half us (48 per cent) happily remember driving to visit grandparents and other relatives.
James Taylor, UK General Manager at Zipcar says: ‘With the increase in staycations during the pandemic there’s been an opportunity to relive classic British holidays. 
‘At Zipcar we’ve actually seen an increased demand for longer distance trips, as two thirds of Brits want to go on road trips with their friends and family this summer to reconnect with those loved ones after a long year of lockdown.’ 

‘Over the over that period, maybe the landscape changes, maybe the climate changes, it’s a more gradual immersion into the holiday than sort of simply being dropped off. 
‘And from a place in the sky that looks like any other place in the sky so we can get we can be disconnected. 
‘When we’re travelling by, by car, there’s a sense of anticipation there’s a build up and that’s more palpable. 
‘So it’s that kind of the process of getting somewhere creates that sense of anticipation and suspense.
‘You have markers, like that shop you used to stop in for ice creams on the way you know, that petrol station remember, that time our car broke down’. 
‘The powerful thing is is bout nostalgia is how it’s linked to this to our senses. 
‘A smell can remind us of someone or something which is something you get with road travel and not with flying.
‘We see sights we see the landscape change, there are markers they bring back memories of that time the car broke down or whatever that petrol station there are smells you know, we can open the windows.
‘Memory has really strongly links to the senses, which we have more access to in a car or or if we’re travelling by bike or even by boat – things that are terrestrial.
‘People speak about a disconnect with air travel and takes a while we can travel such vast distances so quickly. 
‘Our bodies take time to catch up, we haven’t evolved to really deal well with air travel, particularly over vast distances.   
‘There’s a gradual change, our bodies are moving slower, so even if we’re driving fast, it’s still 15 times slower than than air travel and and it just allows us to gradually get used to the change, whether it’s a climate or the the season or the landscape and I think that helps. 
‘All those cues give us body give our bodies a chance to kind of come in to really arrive where we’re arriving. 
‘There isn’t that lag between our bodies and, and our minds being fully psychologically present.’
It comes as nostalgic 1970s made a comeback with sales of dinner party staples from the era including prawn cocktail, beef stroganoff and baked Alaska soaring in popularity as lockdown restrictions eased.
Recipe searches for prawn cocktail have risen by more than a third in May, according to figures from Waitrose , while there was a 300 per cent boom in those searching for how to make a stroganoff.

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Nostalgic 1970s dishes are set to make a comeback as sales of dinner party staples from the era including prawn cocktail, beef stroganoff and baked Alaska have soared in popularity as lockdown restrictions ease. The trend continues to those looking to whip-up a dessert as Waitrose has seen a 200 per cent increase in searches for Baked Alaska, as well as spotting surges in searches for Black Forest Gateau, arctic rolls and chocolate roulade

Other classic recipes in demand include beef wellington and coronation chicken.
And the trend extends to those looking to whip up a dessert, with Waitrose seeing a 200 per cent increase in searches for Baked Alaska, as well as spotting surges in searches for Black Forest Gateau, Arctic rolls and chocolate roulade. 
It comes following a year of increased demand for nostalgic goods as people seek home comforts following a difficult two years.
Sales of trifles are up 35 per cent on last year and other retro desserts such as sticky toffee pudding and cherry pie have seen a 60 per cent increase, figures from the British supermarket chain reveal.
The humble apple and blackberry crumble is another dessert which is receiving more love than normal as it has sold 13 per cent better than last year.
Online searches for ‘sponge pudding’ and ‘bread and butter pudding’ also saw an increase by 888 per cent and 349 per cent respectively.
‘School dinner cake’, a vanilla sponge cake with white icing and sprinkles has taken over UK social media, with more than 25,000 posts on the hashtag.
It’s become so popular it’s appearing on menus at restaurants and bakeries across the country offering home delivery – as thousands become nostalgic for the dessert which is being branded the lightest, fluffiest, cake ever’.
The experts behind the Young British Food & Drink Awards, which celebrates fresh voices in food writing, also found that nostalgic deserts are on the rise in their 2021 report.
When times get tough, escapism is the place Brits find happiness and M&S has seen the mini battered sausages chip shop style boxes soar in sales due to our love affair with comfort food, the YBF report reveals.
Sales of ‘old fashioned’ sweets from people’s childhoods, like cola cubes, rhubarb and custards, mint imperials, sherbet pips and other nostalgic products such as fudge, toffee and chocolate are soaring as the UK endures continued restrictions.
Psychotherapist Charlotte Fox Webber previously told MailOnline: ‘In a time period of turbulence and distressing change, nostalgia transports us back to what we know— and there’s such sweet familiarity in things from the past.
‘There’s something so evocative and comforting about past associations and memories. It makes complete emotional sense that in an era of chaos and sorrow and stress, we feel safe when we are reminded of childhood pleasures’.

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