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How to get your hands on designer fashion brands like Alice McCall and Superga your...

How to get your hands on designer fashion brands like Alice McCall and Superga your favourite Australian celebrities are wearing for HALF the price

Customers can save hundreds of dollars by shopping on outlet store The Dom 
The new digital mall is set to revolutionise the way people shop for outfits 
Shoppers have access to more than 150 brands across four precincts 
Designer, fashion, streetwear and activewear products are available online 

By Carina Stathis For Daily Mail Australia
Published: 02:59 GMT, 4 February 2022 | Updated: 04:34 GMT, 4 February 2022

A new digital mall is set to revolutionise the way Australians shop for outfits and designer fashion pieces.

The DOM gives customers access to a high range of stylish products for a radically reduced price.
Customers have access to more than 150 brands across four precincts – designer, fashion, streetwear and activewear.
The brands among the designer category include Ginger & Smart, Superga, Suboo, Alice McCall, Nicole Martin, Unreal Fur and Style Addict. 

Customers can now buy designer clothes and high-end outfits at a reduced price

New digital mall The DOM gives customers access to more than 150 brands across four precincts – designer, fashion, streetwear and activewear

Influencers and customers alike are jumping at the opportunity by purchasing their favourite pieces and sharing the styled looks on Instagram.
Sydney fashion blogger Eloise Jaksic was spotted donning the stunning Lee Mathews Andy Kaftan Dress, priced at $599 – but on The Dom, the floral summer outfit is reduced to $359.
American singer-songwriter Ashe shared a photo wearing the Alice McCALL California Sun Shirt, which is available on The DOM for $120 down from $225.

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Both options would made the perfect floral outfits to wear during the warmer months. 

There are products for men and kids, and customers can also shop by brand

Co-Founder & CEO Justin Seskin, said: ‘The DOM is the modern voice of outlet shopping. Up until now, ‘outlet’ has been a dirty word; inconvenient & uninspiring.
‘We believe in creating a positive experience for brands to build their relationship with the customer.

‘The DOM is redefining outlet through our elevated online shopping platform & our unique precinct-led approach.’ 

Influencers and customers alike are already jumping on board the opportunity by sharing images of the styled pieces on Instagram

The DOM aspires to offer customers designer products at a discounted rate through an easy-to-navigate website

According to research conducted by The DOM, roughly half of all Generation Z and Millennials total fashion purchases are made on sale. 

Three quarters of young shoppers have waited for an item to go on sale before purchasing and 75 per cent say they would shop outlet fashion online.
The DOM aspires to offer customers designer products at a discounted rate through an easy-to-navigate website. 

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