A young mum who quit her job in banking and invested $25,000 in a fake tanning business idea turned over a staggering $2.1million dollars in the first year.
Liz Agresta, from Sydney, co-founded Australian Glow in March 2019 and today a bottle of the popular $25 express self-tanning mousse sells every 70 seconds worldwide.
But since the Aussie market is saturated with an influx of fake tan businesses, the 35-year-old new mum decided to first launch the brand overseas in Rome.
Since then, Australian Glow is now stocked in 15 countries and has removed the equivalent of more than 50,000 plastic bags from the world’s ocean by focusing on sustainable packaging.
Sydney mum Liz Agresta, 35, (pictured) co-founded Australian Glow in March 2019 by investing $25,000 into the business idea
Unlike other products, the self-tanning mousse contains natural, nourishing ingredients
Liz told FEMAIL that during her twenties she was a ‘big fan’ of self-tanning products, but that all changed when she hit her thirties.
‘My skin became sensitive and would experience reactions on my face, which would affect my confidence. I was doing this to look great, and it had the opposite effect,’ she said.
‘There had to be a better solution that wouldn’t cause my skin the react, but after researching the leading tanning products I was shocked by their lack of nourishing skincare ingredients.’
But since the Aussie market is saturated with an influx of fake tan businesses, the new mum decided to first launch the brand overseas in Rome
After realising the tan was causing her skin to react badly, Liz changed her entire skincare and tanning routine she relied on.
Then Liz had a lightbulb moment and launched a business venture to develop a ‘natural, nourishing’ fake tan.
‘The Australian sun and beaches are iconic around the world, and I was passionate about sharing this with the overseas market. I knew international buyers would resonate with the brand and love our products,’ she said.
‘The Australian sun and beaches are iconic around the world, and I was passionate about sharing this with the overseas market. I knew international buyers would resonate with the brand and love our products,’ Liz told FEMAIL
The brand also launched the world’s first self-tanning refill unit, reducing the brand’s footprint and ensuring less ‘virgin plastic’ is produced
‘I worked with a leading chemist to create our most popular product that we sell today – it’s given me the confidence to look good and feel good and share this with the world,’ she said.
‘Once the idea took shape, I knew it was one of the best in the business, and that’s when I knew my $25,000 investment was very worthwhile.’
Putting herself in the deep end headfirst, Liz took on the global market by attending Cosmoprof, the largest beauty trade show in the world in Italy, and met with buyers from all the largest pharmacies, beauty retailers and department stores from around the world.
‘I was very nervous showing there for the first time – I had never even met with a buyer before,’ she said.
Liz was meeting with the world’s leading buyers and often required a translator to have a conversation with other attendees.
‘I was negotiating contracts with retailers such as ULTA beauty and Revolve and met with buying representatives from Australian retailers such Priceline,’ she said.
The most popular product listed is undoubtedly the $24.99 dark self-tanning mousse that offers a one-hour express tan. Because of the key ingredients used, it also provides a longer-lasting tan
How is Australian Glow different from other tanning products?
Australian Glow tanning products differ to others on the market simply because of the ingredients used
The key ingredients, such as Kakadu Plum, Hyaluronic Acid and Vitamin A, offer a longer-lasting tan and nourish the skin
The natural ingredients also ensure the product doesn’t react badly with most skin types
Five months into launching the brand, Liz quit her job to focus solely on Australian Glow and the popularity ‘began to snowball’.
At the moment customers can choose from ten different products as well as additional bundles and accessories.
The most popular product listed is the $24.99 dark self-tanning mousse that offers a one-hour express tan.
‘The mousse is also packed with Australian botanicals and amino acids that are locally sourced to nourish your skin to make you feel confident,’ Liz said.
Because of the key ingredients used, it also provides a longer-lasting tan.
In the last financial year (2020/2021), the business turned of a staggering $3.3million dollars and has a projected sales forecast is $5million
In the last financial year (2020/2021), the business turned of a staggering $3.3million dollars and has a projected sales forecast is $5million.
The brand also launched the world’s first self-tanning refill unit, reducing the brand’s footprint and ensuring less ‘virgin plastic’ is produced.
Liz said the refill units use are 82 per cent less plastic than the mousse bottles.
She anticipated the following year will be an exciting 12 months for the brand, and in future they are planning to release 15 new products.
What should you do before starting a business?
1. Find a niche and do your research, speak to as many people in your chosen industry as you possibly can before investing your money
2. Back yourself and have unbridled passion – persistence and resilience is everything. There will always be roadblocks but always remember to keep going
3. Always remember why you started
Australian Glow founder shares how she launched the multi-million dollar fake tanning brand appeared first on maserietv.com.